Responsible and Competitive
By the end of October, Cuba had exceeded the number of international tourists visiting the Island by 18%, compared with the same period during last year . This is not surprising, and we can expect this to be just the beginning. We need to consider the country's efforts to promote the tourism industry and the new stage of relations with the United States, which has opened up opportunities for both countries. This ongoing escalation in the number of visitors represents an important opportunity for investment on the Island, both for domestic and foreign investors, but also implies the need to plan strategies for the responsible and sustainable use of the country's resources.
If we want to preserve the natural beauty and cultural richness of Cuba, facing a multiplication of tourism, we have to promote alternatives and infrastructure for this activity that are responsible and environmentally friendly. The Cuban government also has declared its goal to prioritize investments that ensure the sustainability and the incorporation of renewable energies. This is another practical reason to consider best practices in sustainability, green energy and environmental protection for investments aimed to the Island. Given the political, social and cultural backgrounds on the country, any project will find in this responsible approach, not just an ethical imperative, but also an important competitive edge.